Our Data Journey
Discover how we built one of the most reliable POI and mobile location data platforms for global teams.
Loupe Insights was created to solve a simple but persistent problem: companies rely on real-world data, yet most datasets are incomplete, outdated, or inconsistent.
We set out to change that.
Today, we combine AI agents, human QA and trusted supply partners to deliver high-quality POI, merchant and mobile location data with exceptional accuracy, coverage and freshness.
Our mission is to give payments, mapping, adtech and analytics teams the clean, dependable data they need to build better products and make smarter decisions.
Our Products
At Loupe Insights, we offer comprehensive solutions to support your global expansion and business development objectives.
Mobile Location Data
Understand real-world movement with high-quality, privacy-compliant mobile location data.
We provide device-level signals with strong APAC coverage, weekly or monthly delivery, and fully customizable filters for visitation, OOH attribution, mobility analytics and competitive insights.
POI Licensing
Access accurate, enriched and continuously maintained POI datasets across thousands of categories.
Our AI + human QA pipeline delivers clean business attributes, geometries, opening hours, web & social links, and open/closed status, helping you power mapping, analysis, and retail or mobility applications.
Merchant Verification
Improve transaction clarity and downstream customer experience with precise merchant verification.
We validate business names, categories, locations and statuses, and uplift missing merchants, supporting issuers, payment networks and fintech teams in enhancing authorization accuracy and reducing friction.
POI + Mobile Location (in 2026)
A new unified dataset combining POI accuracy with real-world mobility patterns.
This upcoming product delivers POI attributes, polygons and merchant details alongside visitation, dwell and movement insights — enabling richer analytics, advanced attribution, and true real-world intelligence in a single package.
Empowering Businesses
200M
+
POI & Merchants Tracked Globally
400
+
POI Categories
2B
+
Mobile Active Users (MAU)
400B
+
Mobile Location Events Processed Monthly
Our Approach
The Key to Reliable Location Intelligence
01
Data Discovery
Understanding your markets, required attributes, coverage needs, and evaluation criteria.
We align on categories, countries, formats, and the specific problems your team needs to solve.
02
AI-Driven Enrichment
Using AI agents, web intelligence, and our proprietary rules engine to extract, validate, and enhance POI, merchant, and mobile location data.
Human QA ensures accuracy where it matters most.
03
Verification & Delivery
We run rigorous checks for open/closed status, rebrands, relocations, and attribute completeness.
Data is delivered clean, consistent, and ready to use, in the formats you prefer.
04
Continuous Maintenance
Location data changes, we keep it fresh.
With category-based update cycles and monthly or quarterly refreshes, your dataset stays accurate, complete, and continuously improving.